Abstract

Due to several circumstances impacting people’s decisions, public bus transit is often used. The goal of this study is to look at the elements that influence people’s decisions on which agency to choose for public bus transportation.Its specific goal is to examine the impact of pricing, customer service quality, departure time, and the status of agency buses travelling the Buea – Bamenda highway.The causal research design was used in this study to do this efficiently. 250 respondents were polled using self-constructed closed-ended questions.Amour Mezam (27), Grand Janot (14), Moghamo (75), Mondial (23), Nso-Boyz (60), and Vatican (51) were among the agencies who responded. The data was entered into SPSS version 20 and descriptive analysis was performed.Due to the nature of the dependent variables, inferential statistics were utilized to evaluate the specified objectives by using the multinomial logit model.The majority of consumers picked the Vatican because of its inexpensive pricing, whereas Moghamo (12.4%), Mondial (0.8%), Nso-Boyz (12.8%), and Vatican (4.4%) were favoured because of their excellent customer service.Furthermore, some passengers stated that they chose Moghamo and Vatican since the departure time was perfect for them. Because of the comfort of their buses, Moghamo and Nso-boyz were chosen above other agencies.As a result, it is advised that all transportation companies focus more on these criteria in order to provide their clients with essential comfort while on their trips, causing them to favour their preferred services.